![]() In fact, the HAL 9000 spot is low-budget in comparison, about US$100,000 for the low-tech visuals and the "virtual" voice of HAL, which was done by a voice impersonator. "We're not trying to outdo that ad," said Hamilton. Brad Pitt, Jennifer Aniston, HAL, and the iMac were seen together leaving the Viper Room," Coupland joked.Īpple broke creative ground at the 1984 Super Bowl with "1984," the campaign that introduced Macintosh. ![]() "There's this Internet rumor spreading that he only did it because he's really hot on a little pink iMac. "All those astronaut murders aside, I've always thought of HAL as working for the side of good, not evil, so it's nice to see he supports Apple," said Coupland, author of Microserfs and Girlfriend in a Coma and a lifelong fan of 2001. Culture watcher Douglas Coupland praised Apple's choice for the Y2K spot.
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